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Being credible with the medias
Media and journalists are our main interlocutors, in a relationship based upon constant discussion and exchange of views in which reputation is the most important ingredient.
Doing well the communicator job means help journalists to achieve the best understanding, even in technical terms, of a fact or an economic-financial event, by respecting at the same time the key role that the media play in modern Western Democracies.
This task can be accomplished in different ways and with total transparency: making easier the access to qualified sources, giving appropriate
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backgrounds, putting facts in the right context, building a relation with our clients based on knowledge and open-mindedness. As far as this job is done with fairness, competence and continuity, then we can build on the most worthy asset for us and our clients: reputation.
Lifonti&Company and its professionals are well-known and respected by the Italian journalists, all across the hierarchy of the media editorial structures.
The tools we employ in our media relations activity are those typical of press offices:
- Endure relations with the media
- Evaluate journalists perceptions
- Provide companies’ positioning, statements, press releases, background materials
- Provide Q&A documents
- Arrange interviews and press conferences
- Organize media visits in companies or industrials sites and media seminars
- Monitor media and press agencies continuously
- Analyse press reviews qualitatively and quantitatively, including competitors’ comparisons
- Train executives for media appearances and public speaking
- Support 24-7 in case of crisis or special issues.
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