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Delivering in crisis communications
Providing market scenarios is no more enough to get the business grooving nowadays. Companies and organizations are challenged by continuous changes in politics, institutions, civil society, opinion leaders and cultural mediators, consumers and environmental associations, media and new media.
It became vital for companies to properly handle issues related to their businesses and markets in order to prevent or give an answer to decisions or judgements that could possibly damage their reputation.
Obviously companies do make risk assessments on regular basis in order to prevent possible damages to customers, communities and employees. But they often focus most on technical aspects rather than on human and social factors. Furthermore, companies are not always ready to take into account in their crisis management models the increased capability of consumers and users to make their voice being heard. Even here, Lifonti & Company can provide a full set of tools.
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When handling emergencies, we warrant being always on call, providing continuous consultancy and advice as well as contents production for any different target, managing relations with institutions, opinion leaders and media, creating emergency advertising, producing and handling reputation rebuilding projects.
The tools we offer include:
- Internal and external auditing
- Vulnerability analysis and related strategies
- Stakeholders and third parties mapping
- On-demand crisis communication managing
- Setting up crisis committees setting, spokespersons training & testing
- Media, institutions and internet monitoring
- Deployment of senior accounts at the crisis scene
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