Media relations, digital content marketing


Informational campaign for digital payments systems

Lifonti & Company provides ongoing support to Worldline, the European leader in online payments, in its communications in Italy across the financial services industry. We carry out media relations and event and content marketing. We also provide support to their Merchant Services business as their press office.

The full-scale communications program targets each main stakeholder: from regulators to banks, retailers and end users.

The touchpoints extend from financial news outlets to tech reporters and industry events, and includes relaying information through social networks.

Key assets include the Italian language blog and manager interviews with top Worldline executives to enhance the brand and solidify its status in the vast ecosystem of online payment processing.